What is ‘Bring-it-Back’ Smartphone Trade in Program by Telus Canada?

Bring it back trade in Program
Bring it back trade-in Program

A few months back Telus, a Vancouver-based telecom carrier launched its previously reported ‘Bring it Back’ trade-in program. The program allows subscribers to purchase higher-tier devices for lower upfront costs which means that it allows renewing Premium and Premium Plus users in Canada as well as Platinum subscribers in Quebec to purchase higher-tier devices for lower upfront costs so long as subscribers return the device in proper working order after 24 months or they pay a predetermined fee to own the device.

How does Smartphone Trade in Program work?

Bring it back program by Telus Canada
Bring it back program by Telus Canada

All you need is to get the latest devices at Telus’s lowest upfront cost with the Telus Bring It Back program. If you want to keep your phone at the end of your 2-year term you need to repay the original Bring It Back Program Amount. When it’s time to renew, simply return your device to any Telus location and Telus will get you set up with your next phone.

According to Telus, the Bring It Back program fee varies from device to device, but the overall goal is to reduce the upfront costs subscribers must pay for new devices. Suppose your smartphone that costs $450 might be subsidized by $200, meaning that subscribers would only need to pay $250 upfront. That remaining $200 serves as the Bring-it-Back program fee. After 24 months, users have the option of paying off that $200 and keeping the phone, or returning the phone in proper working order and avoiding the $200 charge altogether.

Telus Canada Trade in program
Telus Canada Trade-in program- Bring it back

Subscribers can also pay off their Bring-it-Back program fees at any time, and devices can be returned as early as six months after activation. The device must be able to power on and navigate to the home screen Any activation locks like Find My iPhone should be deactivated and the device’s display must function properly and the screen must be free of any dead spots or bruising.

The screen can’t be cracked or damaged and there should not be any missing parts or liquid damage The phone can’t have been reported lost or stolen also must be factory reset with all personal information deleted. Also, note that not all smartphones will eligible for purchase through the Bring-it-Back program.

If you do not want to continue the Bring-It-Back program, you can leave the program at any point during your contract by paying back the Bring-It-Back Program Amount. At any point after the first 6 months, you can also leave the program by bringing back your phone. Remember that you may still have a Device Subsidy balance remaining on your account by paying back the Bring-It-Back Program Amount or bringing back your phone.

Also to complete an upgrade you will need to first clear the Bring-It-Back Program Amount from your account. This can be done anytime by paying back the Bring-It-Back Program Amount or returning the device. Note that you may still have a device balance to pay off.

If you buy online, you have to return your phone to the store which means you must bring the phone back to a physical  Telus location at the end of your contract so that Telus can inspect your device’s condition and complete the return.

Bring it back smartphone program
Bring it Back smartphone program

You cannot join the Bring-It-Back Program with your current contract. Bring-It-Back must be selected at the time of your contract start date. You cannot join partway through an already existing contract. If you would like to sign up for Bring-It-Back you will have to end your current contract and renew with Bring-It-Back.

Taxes are charged upfront at the point of sale on the amount before the Bring-It-Back Program Amount is removed. When you return your device or pay back the Bring-It-Back Program Amount you will not be charged any additional tax.

Applicable sales taxes are calculated at the time of purchase on the full purchase price. You will not be charged tax on the Bring-It-Back Program Amount if you chose to keep your device and pay back the Bring-It-Back Program Amount at, or before, the end of the 24-month term. The Bring-It-Back program is only available while you subscribe to mobility service. If mobility service is cancelled before the end of the term, the Bring-It-Back Program Amount will be charged to your Telus bill.

If your phone is damaged and no longer meets the Bring-It-Back eligibility criteria, you will be required to pay the Bring-It-Back Program Amount. Be sure to sign up for AppleCare+ or Telus Device Care so you can rest easy if something happens to your phone.

The Bring-it-Back program can be viewed as the spiritual successor to Telus’ now-defunct T-Up! early upgrade program that was discontinued in April 2016. The T-Up! program allowed subscribers to pay a $10 monthly fee, which allowed the trade-in of any device for a new product after 12 months.
If you want to have this program click here and fill out the short form or call 1-866-558-2273

Why Bring It Back?

There are multiple reasons to choose this exciting Telus Bring it Back program. Stay tuned with us to know why you should make Telus’s Bring It Back your choice.

  • Cheapest Option – The program’s low monthly payment option, which enables users to pay the least amount possible for their gadget, is one of its main benefits. Extending the life of the gadgets, not only saves customers money over time but also lessens the environmental impact of electronic trash.
  • Affordable upgrades – Customers can upgrade their smartphones at any time by just buying a new one and returning their old one. Upgraded devices are likewise reasonably priced, making it simple for clients to stay current with cutting-edge technology.
  • Customizable – With the Bring-It-Back programme, clients have the freedom to alter their arrangements when their circumstances change. Customers may quickly change their plans thanks to the range of options offered, ensuring they always have the gear that best suits their lifestyle. Customers may manage their plans with the help of this tool, ensuring they get the most out of the programme.
  • Sustainability – The initiative not only offers these benefits, but it also benefits the environment. Customers who take part in the programme contribute to the promotion of sustainable practices and the decrease in the amount of electronic trash dumped in landfills.

Read Also Best Android Phones in Canada

How to return the Bring It Back device?

You can either trade in or complete the process of Bring it Back your device.

If you’re a Telus customer and you want to return a device through the Bring-It-Back program, you can follow these steps:

Step 1 – Backing up all of your data is the first and most crucial step in beginning your recovery. You can explore the settings and proceed to reset and back up your smartphone whether you are using an iPhone or an Android device.

Step 2 – The second step is to set up and choose your new device. You can visit the Telus website and start your process to choose your new device for the perfect upgrade.

Step 3 – Get an estimate for your old gadget while you set up the new one. After choosing and setting up your new device, you may use the estimator to calculate the value of your old one. You can file a claim to have your equipment fixed before your estimate if it is broken and you have an extended warranty.

Step 4 – An email with a return label will be sent to you after your purchase is complete. Make sure your device is in good working order, back up and save your personal information, and then restore it to its factory settings to get it ready for shipping.

Step 5 – The My TELUS app makes it simple to follow the return process and see the confirmed credit amount for your old device. You’ll see your credit applied to the subsequent bill once your old equipment has been received and its worth has been verified.

These are the simple steps following which you can easily complete your Brink it Back process.

Tips for maximising the value of your trade-in

If you’re planning to participate in a Telus trade-in program to upgrade your device, maximizing the value of your trade-in is essential. Here are some tips to help you get the most out of your old device and maximize the value of your trade-in.

  • Keep your device in good condition – The better the condition of your device, the more it will be worth. Keep your device clean and protected with a case and screen protector.
  • Reset your device – Before trading in your device, make sure to factory reset it to remove all personal data.
  • Include all accessories – Make sure to include all accessories that came with your device, such as the charger and headphones. This can increase the value of your trade-in.
  • Trade-in during promotional periods – Telus may offer special promotions or increased trade-in values during certain times of the year. Keep an eye out for these opportunities to get the most value for your old device.

I hope these tips might help you enjoy your trade-in journey and will make you make the most out of this Bring It Back program.


Q. What devices are eligible for trade-in?

Ans – As long as it’s a smartphone, customers can trade in any gadget, regardless of brand or state. The device’s age, state, and model will all affect the trade-in value. This is the reason you must keep your smartphone in a good condition.

Q. What if I want to keep my device?

Ans – Just pay back the total of the Bring-It-Back Programme. After that, you have the option of creating a BYOD i.e Bringing your own device plan or purchasing a new device with or without a Bring-It-Back discount.

Q. What will happen if the device is damaged?

Ans – You will be required to pay the Bring It Back Programme cost if your phone is damaged and no longer satisfies the Bring-It-Back eligibility requirements. Make sure to enrol in AppleCare+ or TELUS Device Care so that in the event that something were to happen to your phone, they would exchange it for the identical model and you wouldn’t incur any further fees.


The Telus Bring-It-Back program is an awesome way for you to upgrade your device while also being kind to the environment. With low monthly payments, easy upgrades, and flexibility options, you can stay up-to-date with the latest technology while also reducing your electronic waste footprint. By participating in the program, you’ll be helping to promote sustainable practices and protect the planet. So, we definitely recommend considering the Telus Bring-It-Back program if you want to upgrade your device and be environmentally responsible at the same time!

Wanna know as to how to trade in your Android mobile device with Telus then click here.